Marketing and Product Life Cycle Essay Example | Topics and Well Written Essays - 500 words

Marketing and Product Life Cycle - Essay Example In addition, these will also aid the company in informing customers on the usage of the new product. During the launching, in-store promotions will also be used in order to allow the customers to experience and be educated of Key Ring. Questions will be entertained and freebies will also be given to participants. During the growth stage, it is expected that the product will already be popular in the market but competitors are trying to catch up by making their own campaigns. Procter and Gamble will counter this by giving higher discounts to the company's products. Bundling and in-store promotions will still be utilized. Noting the strong brand equity of Procter and Gamble, it is expected that buyers will still gravitate to its products and will be seeking more ways to get discounts. Sales is expected to taper off during maturity when demand slowly stabilizes. Procter and Gamble can stimulate the use of Key Ring by including its new product lines in the discount coupons. Since the company is very much aggressive in introducing new product variants, it is very much advisable to entice customers in buying these products by allowing them to purchase at a discount.